GOOD DESIGN: THE NON LA

Good Design looks good. It makes a thing useful. It has a practical use and performs it well. A good measure for Good Design is when it is lasting, when it persists over time. The non la is Good Design.

The non la is the traditional Vietnamese conical hat. It’s made of palm leaves and protects from the sun and the rain. The non la requires a wearer who moves around on foot or by bicycle. Some Vietnamese wear it more often than others. It is seen mostly on working women, and on some working men like farmers and gardeners. It is worn informally by housewives going to the market or around their neighbourhood.

*Non la* for sale to tourists in Hoi An
Vietnam, Hoi An, Autumn 2018

So pretty inside, my non la (Vietnam, Da Nang, Hidetout, Spring 2019)
My very own very beautiful non la (Vietnam, Ninh Binh, Spring 2019)
My very own very beautiful non la (Vietnam, Da Nang, Angel Art, Spring 2019)
My very own very beautiful non la (Vietnam, Ninh Binh, Spring 2019)
My very own very beautiful non la (Vietnam, night train from Ninh Binh to Hue, Spring 2019)

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All non la are made by hand. Designs vary according to different areas of Vietnam. The palm leaves are dried, opened up and ironed flat. They are placed on a conical frame and sewn on securely with thread. It is a very laborious and precise manual process and it can take up to a day to make a hat.

Foreign tourists also buy non la. The very elegant and stylish Koreans, who have a cultural affinity for hats, are particularly fond of non la. It is functional perfection: it protects from the sun like an umbrella, it feels light and airy on your head. And it is too, too cheap, considering the amount of work that goes into making one.

The Non La worn by the Vietnamese…

The lady who took us around the caves of Ninh Binh (Vietnam, Ninh Binh, Spring 2019)
Women selling farm produce (Vietnam, Hue, Spring 2017)
Waitress (Vietnam, Hoi An, Spring 2017)
Gardener (Vietnam, Hue, Spring 2017)
Cleaning the Imperial Palaces (Vietnam, Hue, Spring 2017)
Inviting tourists to the restaurant in Hoi An (Vietnam, Hoi An, Autumn 2018)
Gardeners inside the Imperial City (Vietnam, Hue, Spring 2017)
Keeping the temples clean (Vietnam, Ninh Binh, Spring 2019)
Making paper flowers (Vietnam, Hue, Spring 2019)
Street food in Da Nang (Vietnam, Da Nang, Spring 2019)
On the beach (Vietnam, Hoi An, An Bang Beach, Autumn 2018)
Street food in Hue (Vietnam, Hue, Spring 2017)
Sales assistant (Vietnam, Hoi An, Spring 2017)
Street food (Vietnam,
Street food in Hue (Vietnam, Hue, Autumn 2018)
Vietnam, Ninh Binh, Spring 2019
Selling produce from the farm (Vietnam, Da Nang, Spring 2019)
Counting the money (Vietnam, Hoi An, )
Street food (Vietnam, Hoi An, )
Street food in Hoi An (Vietnam, Hoi An, )
Street food (Vietnam, Da Nang, Spring 2019)
Vietnam, Da Nang, 2018
Street food (Vietnam,
Street food (Vietnam, Hoi An, Spring 2017)
Vietnam, Hanoi, Spring 2017
Vietnam, Ninh Binh, Spring 2019
Vietnam,
Vietnam, Da Nang,
Vietnam, Hoi An,
The flower seller (Vietnam, Da Nang, 2018)
Vietnam, Hoi An, 2018